ID GAMAX boosts its production with Zünd automation

In sectors where customisation, responsiveness and flexibility are key factors, the ability to manufacture precisely and efficiently makes all the difference.

Since 1998, ID GAMAX has been designing, developing and manufacturing comprehensive solutions for the customisation of promotional products, such as key rings, badges, magnets and identification badges. Its activities encompass both the development of professional machinery and the manufacture of consumables and finished products, offering tailored solutions to companies wishing to incorporate customisation into their business and to clients who prefer to fully outsource production. In this instance, it is responsible for manufacturing and supplying the fully finished product, printed and prepared in accordance with the packaging specifications of each project.

In this way, ID GAMAX offers a solution tailored both to those seeking to develop their own production capacity and to those who prioritise a turnkey service. And this is where Zünd plays a key role.

One of the defining features of the company is its control over the entire value chain. ID GAMAX develops its own technology, manufactures its equipment and consumables, and provides after-sales service from Europe. This model enables it to guarantee consistent quality, respond swiftly to market needs and maintain a continuous commitment to innovation – factors that have established it as a benchmark in the European market.

This philosophy is also reflected in the development of new technologies and processes that expand the customisation options available to its customers. But innovation is not just about designing new products; it also requires the continuous evolution of manufacturing processes to respond with the same agility, precision and quality demanded by the market.

ID GAMAX’s production is characterised by a wide variety of designs and product lines, a context in which digital printing is essential. This way of working made it essential to have a cutting system capable of processing every job with absolute precision and delivering reliable, consistent performance over time.

The company was looking for a solution that would bring stability to the process, maintain quality regardless of production volume, and allow it to continue growing without compromising efficiency.

After evaluating various alternatives on the market, it identified a feature that would make all the difference.

“What ultimately convinced us was the extraordinary precision of the Kiss-Cut system. For us, this was a key feature, because it allows us to keep all the pieces in place once they have been cut, making them easier to handle and preventing them from shifting during subsequent stages of the process,” explains Xavier Marín, CEO of ID GAMAX.

The precision of the Kiss-Cut system met a specific need in their production process exactly. That initial decision would, over the years, become the starting point for a much greater evolution.

The first cutting table made it possible to optimise a critical stage of production. As business grew, ID GAMAX gradually expanded its capacity until it had four digital cutting systems, which now operate continuously across two shifts each day.

The equipment forms the core of daily production, but also plays a key role in the development of new products and the creation of prototypes for the R&D department. In this way, cutting technology not only helps to maintain productivity but also supports the company’s innovation processes.

Over time, ID GAMAX has incorporated new features and automation solutions as its production needs have evolved, whilst always maintaining the same philosophy: to improve efficiency without compromising on quality.

One of the most important steps in this development was the introduction of the Sheet Feeder, the automatic sheet feeding system.

The automation of material loading and unloading made it possible to integrate the cutting process into a continuous production flow, reducing manual operations and improving the utilisation of each work cycle. The printed sheets are automatically fed to the cutting surface, the finished pieces move on to the next stage of the process, and the system is ready to start a new job with virtually no downtime.

This automation has enabled ID GAMAX to significantly increase its production capacity without increasing its workforce, improve process stability and optimise work organisation.

Key benefits include:

• Increased production capacity with the same resources
• More efficient and stable processes
• Improved ergonomics for operators
• More time for quality control, supervision and incident resolution
• Economies of scale whilst maintaining a high standard of quality

“The Sheet Feeder is an essential component of our production process. It enables us to increase output without overburdening our workforce and significantly improves workplace ergonomics, allowing operators to focus on tasks with greater added value,” says Xavier Marín.

More than fifteen years after introducing its first cutting system, ID GAMAX continues to evolve with the same objective it set out with: to have a manufacturing process that is increasingly efficient, precise and equipped to meet new market demands.

The gradual introduction of new equipment and automation solutions reflects a sustained commitment to continuous improvement, in which Zünd cutting technology has become a strategic tool to support the company’s growth. With an eye on the market’s upcoming challenges, ID GAMAX will continue to focus on increasingly efficient and automated production, supported by technology that has evolved alongside the company for over fifteen years and will continue to form part of its future growth.

“Zünd provides us with the efficiency and quality we need today, with the confidence that it will continue to be a key tool for successfully tackling the challenges and opportunities of the future,” concludes Xavier Marín.