Digital cutting simplifies pattern production. Patterns for new collections can be presented to the customer very early in the development process. Any feedback can be incorporated in the design immediately. This reduces both the development time and the cost.
Digital technology has had a profound impact on the apparel industry. The demand for custom apparel, tailor-made but at "off-the-rack" pricing, is increasing. Producers are facing the trend towards more and more digital technology and ever-shorter product lifecycles with investments in lean and highly automated production workflows.
Even in sportswear, mass production is facing increased competition. Thanks to digitization and changes in customer demands, customization is gaining attention even in European textile production.